Privacy policy

Last updated: August 26, 2026

Gugu Collects is operated by Gugu Studio LLC. We operate this store and website, including all related information, content, features, tools, products, and services, to provide you, the customer, with a curated shopping experience (the "Services"). Gugu Collects is powered by Shopify, which enables us to provide the Services to you.

This Privacy Policy describes how we collect, use, and disclose your personal information when you visit, use, make a purchase or other transaction through the Services, or otherwise communicate with us. If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy controls with respect to the collection, processing, and disclosure of your personal information.

Please read this Privacy Policy carefully. By accessing or using any of the Services, you acknowledge that you have read this Privacy Policy and understand the collection, use, and disclosure of your information as described below.

Personal Information We Collect or Process

When we use the term "personal information," we mean information that identifies or can reasonably be linked to you or another person. Personal information does not include information collected anonymously or information that has been de-identified so that it cannot reasonably identify or be linked to you.

Depending on how you interact with the Services and as permitted or required by applicable law, we may collect or process the following categories of personal information:

Contact details, including your name, billing address, shipping address, phone number, and email address.
Payment and financial information, including your selected payment method, transaction details, payment confirmation, and other payment-related information. Payment card or financial account information may be collected and processed directly by Shopify and our authorized payment providers.
Account information, including your username, password, security information, preferences, and settings if you create or use an account.
Transaction information, including products you view, add to your cart, purchase, return, exchange, or cancel, as well as your previous transactions.
Communications with us, including information you provide when contacting us or submitting a customer-support inquiry.
Device information, including information about your device, browser, network connection, IP address, cookie identifiers, and other unique identifiers.
Usage information, including information about how and when you access, interact with, or navigate the Services.

Personal Information Sources

We may collect personal information from the following sources:

Directly from you, including when you create an account, visit or use the Services, place an order, contact us, or otherwise provide personal information.
Automatically through the Services, including from your device when you visit or use the website and through cookies and similar technologies.
From our service providers, including providers that supply technology, payment processing, analytics, fulfillment, shipping, customer support, or other services on our behalf.
From our business partners or other third parties, where permitted by applicable law.

How We Use Your Personal Information

Depending on how you interact with us or which Services you use, we may use personal information for the following purposes:

Providing, tailoring, and improving the Services. We use personal information to provide the Services, perform our contractual obligations, process payments and orders, remember preferences, provide account and order notifications, manage customer accounts, arrange shipping, facilitate returns or exchanges, enable available store features, and improve the shopping experience.
Marketing and advertising. We may use personal information to send marketing or promotional communications and to display advertisements for products or services on our website or other platforms, subject to applicable law and your available privacy choices.
Security and fraud prevention. We use personal information to authenticate accounts, provide a secure shopping and payment experience, detect and investigate potentially fraudulent, illegal, unsafe, or malicious activity, and protect the Services and our customers. If you create an account, you are responsible for keeping your login credentials secure and should not share them with anyone.
Communicating with you. We use personal information to provide customer support, respond to questions or requests, provide information about orders or accounts, and maintain our business relationship with you.
Legal and compliance purposes. We may use personal information to comply with applicable laws, respond to valid legal processes or government requests, participate in legal proceedings, enforce our terms and policies, and investigate potential violations.

How We Disclose Personal Information

In certain circumstances, we may disclose personal information to third parties for legitimate business purposes and subject to this Privacy Policy. These circumstances may include:

With Shopify, vendors, and other service providers that perform services on our behalf, such as website hosting, IT management, payment processing, data analytics, customer support, cloud storage, fulfillment, and shipping.
With business and marketing partners that help provide marketing services or advertising. These partners process information according to their own privacy notices and applicable law. Depending on where you reside, you may have the right to opt out of certain sharing or targeted advertising activities through our Privacy Choices page.
When you direct, request, or consent to the disclosure of information, such as when information must be shared with a shipping provider to fulfill your order or when you use a third-party integration.
With our affiliated entities or within our corporate group, where applicable.
In connection with a business transaction such as a merger, acquisition, reorganization, or bankruptcy.
To comply with applicable legal obligations, respond to subpoenas, search warrants, or similar lawful requests, enforce our terms or policies, and protect or defend the Services, our rights, and the rights of our customers or others.

Relationship with Shopify

The Services are hosted by Shopify. Shopify collects and processes personal information relating to your access to and use of the Services to provide, support, protect, and improve the Services.

Information submitted through the Services may be transmitted to and shared with Shopify and authorized third parties that may operate in countries other than the country where you reside. We may also use Shopify features that incorporate information obtained from your interactions with our store, other merchants, and Shopify. In these circumstances, Shopify may be responsible for processing certain personal information, including responding to requests concerning information processed for Shopify's own purposes.

To learn more about Shopify's privacy practices, please review the Shopify Consumer Privacy Policy. Depending on where you live, you may also exercise certain rights relating to information processed by Shopify through the Shopify Privacy Portal.

Third-Party Websites and Links

The Services may contain links to websites or online platforms operated by third parties. If you follow a link to a website that is not affiliated with or controlled by us, you should review that website's privacy and security policies and other applicable terms.

We are not responsible for the privacy, security, accuracy, completeness, or reliability of third-party websites or platforms. Information you provide through public or semi-public areas, including third-party social-media platforms, may be visible to other users and may be used by those third parties. The inclusion of a third-party link does not by itself constitute our endorsement of that platform, its content, or its owner.

Children's Data

The Services are not intended for use by children, and we do not knowingly collect personal information from children under the age of majority applicable in their jurisdiction. If you are a parent or legal guardian and believe that a child has provided personal information to us, please contact us using the details below to request its deletion.

As of the effective date of this Privacy Policy, we do not have actual knowledge that we "sell" or "share," as those terms are defined under applicable law, the personal information of individuals under 16 years of age.

Security and Retention of Your Information

We use reasonable administrative, technical, and organizational measures designed to protect personal information. However, no security measure is perfect or impenetrable, and we cannot guarantee absolute security. Information transmitted through the internet or other communication channels may not always be secure while in transit. Please do not use unsecured channels to send sensitive or confidential information to us.

How long we retain personal information depends on factors such as whether the information is needed to maintain an account, provide the Services, complete transactions, comply with legal, tax, or accounting obligations, resolve disputes, prevent fraud, or enforce applicable agreements and policies.

Your Rights and Choices

Depending on where you live, you may have some or all of the following rights concerning your personal information. These rights are not absolute, may apply only in certain circumstances, and may be subject to exceptions permitted by law:

Right to access or know. You may have the right to request access to personal information we maintain about you.
Right to delete. You may have the right to request deletion of personal information we maintain about you.
Right to correct. You may have the right to request correction of inaccurate personal information.
Right to data portability. You may have the right to receive a copy of certain personal information and, in some circumstances, request its transfer to another party.
Right to opt out of sale, sharing, or targeted advertising. Depending on where you reside, you may have the right to opt out of the "sale" or "sharing" of personal information or its use for targeted advertising, as those terms are defined under applicable privacy laws. You may submit an opt-out request through our Privacy Choices page.
Managing communication preferences. You may opt out of promotional emails at any time by using the unsubscribe option included in those emails. If you opt out, we may still send non-promotional communications relating to your account, orders, transactions, or customer-service requests.

If you visit our website with the Global Privacy Control preference signal enabled, we will process the signal as an opt-out request where required by applicable law and where the signal can be recognized. If the device sending the signal can be associated with a Shopify account, the request may also be applied to that account. More information about Global Privacy Control is available at globalprivacycontrol.org. Other than legally recognized preference signals such as Global Privacy Control, we do not respond to general "Do Not Track" browser signals.

You may exercise available rights through the options provided on the Services or by contacting us using the information below. We will not discriminate against you for exercising an applicable privacy right.

We may need to verify your identity before processing a request, as permitted or required by law. You may also be permitted to designate an authorized agent to submit a request on your behalf. Before accepting an agent's request, we may require proof that you authorized the agent to act for you and may ask you to verify your identity directly. We will respond within the period required by applicable law.

Complaints

If you have a complaint about how we process personal information, please contact us using the details below. Depending on where you live, you may have the right to appeal a decision relating to your privacy request or submit a complaint to an applicable data-protection or regulatory authority.

International Data Transfers

Although Gugu Collects currently serves customers within the United States, Shopify and other authorized service providers may transfer, store, or process personal information in countries outside the country where it was originally collected.

Where applicable law requires safeguards for an international transfer, the responsible party will use a recognized transfer mechanism, such as applicable standard contractual clauses or another legally approved safeguard.

Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes to our practices or for operational, legal, or regulatory reasons. When we make changes, we will post the revised Privacy Policy on this website, update the "Last updated" date, and provide any additional notice required by applicable law.

Contact

Should you have any questions about our privacy practices or this Privacy Policy, or if you would like to exercise any of the rights available to you, please email us at support@gugucollects.com, call us at +1 312-428-0808, or contact Gugu Collects, operated by Gugu Studio LLC, at 1020 104th St Ste 120, Naperville, IL 60564, United States.